BRAND & WEBSITE DESIGN
Rachel Martino is a Youtube-blogger-extraordinaire living in Brooklyn, New York. A community manager for Origins/Estee Lauder by day, and a stylish beauty maven by night, Rachel has a penchant for bright red lips, winged eyeliner, and all things French. (She is totally fluent and has inspired me to, slowly, start learning)
With followings established worldwide (she has YouTube channels in English & French), Rachel needed a brand that tied all of her endeavors together.
She wanted something cheerful, bright, and complemented her part pin-up, part ultra-femme-with-a-twist vibe. We knew from the get go that red and yellow shades screamed Rach Martino, and it was awesome incorporating colors I don't normally get to use in my work.
All photographs courtesy of Rachel Martino.