THE WINTER PHOENIX
The Winter Phoenix is a textile and weaving shop by Andrea Carpenter. Working with Andrea has been amazing - she has a very distinct style and collaborating on her brand design was a really beautiful process. We created a visual identity that is moody, magical, and a little cosmic - with gold and deep blue tones to add drama. We also incorporated a main logo that resembled a wall weaving, in a way that isn't cheesy or forced. Inspiration included the night sky/space, Alexander McQueen, classic literature and poetry (like Edgar Allan Poe), nature and the elements, certain textures and fibers, and even certain tv shows like Penny Dreadful.
I also took inspiration from music, including Brooke Fraser's Brutal Romantic album, Joy Williams, and cinematic soundtracks (you can listen to my project playlist below). What we created is stunning, dark, and mysterious. IN LOVE.
Her website and shop are simple, spacious, with beautiful imagery and pops of gold.